To gauge how well people recognize a brand, surveys can be a great start. You can ask questions about brand recall, like if they remember seeing your brand recently. Social media engagement is also telling—likes and shares can indicate awareness. Tracking website traffic can help too; an increase might show people are searching for your brand. For more in-depth strategies, check out this guide on how do you measure brand awareness. Combining these methods gives a clearer picture of your brand's visibility.
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To gauge how well people recognize a brand, surveys can be a great start. You can ask questions about brand recall, like if they remember seeing your brand recently. Social media engagement is also telling—likes and shares can indicate awareness. Tracking website traffic can help too; an increase might show people are searching for your brand. For more in-depth strategies, check out this guide on how do you measure brand awareness. Combining these methods gives a clearer picture of your brand's visibility.